The drink that makes sense in a world that doesn’t.
Scope:
Visual Identity Design
Website Design
Packaging Design
Content Creation
Credits:
Teresa Robledo
Fernando Galindo
Ivanka Urrea
Café La Cel
Café La Cel came to us with a clear intention: create a space that felt like an all-day escape—equal parts neighborhood café, French bistro, and American all time diner.
They needed more than just a look—they needed presence. A brand that could live across coffee cups, morning light, dinner reservations, and everything in between. We created a visual identity that feels crisp, feminine, and intentional—stripped down to geometry, detail, and restraint. Inspired by French Deco, grounded in diner culture, and elevated with just enough attitude.
The menu was treated as an extension of the brand: clean lines, bold hierarchy, and just enough visual rhythm to guide the eye like a well-paced conversation. We designed it to feel intentional but never intimidating—where an oat milk cortado and a glass of natural wine sit side by side without pretension.
Typography leads, layout flows, and every section is easy to navigate whether you’re on your first coffee or your third cocktail. It doesn’t try to impress.
We animated the logo with a smooth, deliberate build—each letter sliding into place with subtle energy, revealing the full name like a reveal, not a statement. Paired with a bold, nice track, the movement sets the tone from the first second: confident, composed, and unapologetically present. It’s not just a logo animation—it’s the brand’s first impression, and it arrives with intention.
For the content, we kept it bold, graphic, and unapologetically real. No food styling tricks, no overexposed filters—just the kind of shots that make you crave the plate in front of you. Natural light, strong color blocking, and tight compositions let the food speak for itself, while subtle brand moments (like the mini flag or phone UI) tie everything back to the identity. Every photo was designed to feel scroll-stopping and story-ready, capturing Café La Cel exactly how it should be experienced: unfiltered, inviting, and made to be shared.
