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The Trend Desk by Antonima Studio explores what’s next in branding, design, and culture — bold insights, creative trends, and

Catching up or keeping up?

Animated letters G, R, A, P, and an oval run through a cityscape, causing buildings to crumble. Bright colors, action-packed, lively mood.

Animated letters G, R, A, P, and an oval run through a cityscape, causing buildings to crumble. Bright colors, action-packed, lively mood.

"It’s Just Words.” (Is it?) — The Dangerous Power of Copy

2 days ago2 min read

The Packaging Shelf Is the New Feed: Why Brands Are Designing Boxes for the Algorithm

The Packaging Shelf Is the New Feed: Why Brands Are Designing Boxes for the Algorithm

The Packaging Shelf Is the New Feed: Why Brands Are Designing Boxes for the Algorithm

Jul 23 min read

Unlock Me If You Can: The Rise of IRL Brand Treasure Hunts

Jun 183 min read

Person in suit covers head with a blue cube, leaning back on a chair with feet on desk. Background and cube both blue, mood is contemplative.

Person in suit covers head with a blue cube, leaning back on a chair with feet on desk. Background and cube both blue, mood is contemplative.

Sorry, I Can't—It's not you, it's me.

Jun 132 min read

What If Brands Had Dreams?

Jun 33 min read

Main Character Marketing: The Rise of the Rom-Com Brand.

May 213 min read

Your Brand Is Too Polite — And That’s Why No One Cares

May 53 min read

What Hums Beneath The Noise Once The Swipe Is Gone: A Poem.

What Hums Beneath The Noise Once The Swipe Is Gone: A Poem.

What Hums Beneath The Noise Once The Swipe Is Gone: A Poem.

Apr 282 min read

The Algorithm Ate My Brand Strategy: How to Stay Seen Without Losing It

Apr 83 min read

Giant Croissant Energy: Street PR Is Back and It’s Unhinged

Giant Croissant Energy: Street PR Is Back and It’s Unhinged

Giant Croissant Energy: Street PR Is Back and It’s Unhinged

Apr 23 min read

The Disappearance of Brand Mascots: Where Did All the Weird Go?

Apr 12 min read

Web Brutalism is Back — and Cooler Than Ever

Web Brutalism is Back — and Cooler Than Ever

Web Brutalism is Back — and Cooler Than Ever

Mar 252 min read

But Why Does This Exist? Brand Collabs Have Jumped the Shark: Are We Finally Over It?

Mar 42 min read

Rebrands That Actually Worked – A deep dive into the best (and some open-to-discussion ones) brand refreshes we’ve seen lately.

Feb 283 min read

AI-Powered Creativity: The Future of Advertising or Just a Gimmick?

AI-Powered Creativity: The Future of Advertising or Just a Gimmick?

AI-Powered Creativity: The Future of Advertising or Just a Gimmick?

Feb 263 min read

Brands Are Ditching Minimalism – Is ‘Loud’ Design Making a Comeback?

Brands Are Ditching Minimalism – Is ‘Loud’ Design Making a Comeback?

Brands Are Ditching Minimalism – Is ‘Loud’ Design Making a Comeback?

Feb 252 min read

The Death of the Website "About Us" Page — Why Brands Need to Integrate their Branding Throughout the User Experience.

The Death of the Website "About Us" Page — Why Brands Need to Integrate their Branding Throughout the User Experience.

The Death of the Website "About Us" Page — Why Brands Need to Integrate their Branding Throughout the User Experience.

Feb 202 min read

Natural wine bottle and label design.

Natural wine bottle and label design.

Unconventional and Unapologetic: My Journey into the World of Natural Wine Labels

Feb 193 min read

What's Next in Graphic Design: 2025 Trend Predictions?

What's Next in Graphic Design: 2025 Trend Predictions?

What's Next in Graphic Design: 2025 Trend Predictions?

Feb 184 min read

Uncover the Untold Power of Copywriting: Elevate Your Brand with Editorial Insight

Feb 174 min read

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