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Keeping up or catching up?

A weekly edit of what’s moving the industry and starting conversations — for marketers, strategists, designers, and anyone who's looking for a good read.

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The Trend Desk by Antonima Studio explores what’s next in branding, design, and culture — bold insights, creative trends, and

A dark figure with a wide grin stands in a busy street scene. People in hats walk by under warm lamplight, creating a mysterious atmosphere.

A dark figure with a wide grin stands in a busy street scene. People in hats walk by under warm lamplight, creating a mysterious atmosphere.

If It Needs Explaining, It’s Not Ready

Jan 213 min read

Emaciated figure grips head in frustration while writing on scattered papers. Pale, sketch-like style accentuates a tense, stressed mood.

Emaciated figure grips head in frustration while writing on scattered papers. Pale, sketch-like style accentuates a tense, stressed mood.

The January Itch — A Very Convincing Illusion

Jan 83 min read

Cool Sh*t I Didn’t Expect to Care About This Week.

Cool Sh*t I Didn’t Expect to Care About This Week.

Cool Sh*t I Didn’t Expect to Care About This Week.

Nov 21, 20253 min read

Eight diverse characters sit around a table with wine and candles. A colorful dog stands nearby. Moody, textured room setting.

Eight diverse characters sit around a table with wine and candles. A colorful dog stands nearby. Moody, textured room setting.

Meet the Family That Built Every Brand

Nov 12, 20254 min read

Person holds a large boombox overhead against a purple sky. The boombox displays music notes. Vibrant colors create a nostalgic vibe.

Person holds a large boombox overhead against a purple sky. The boombox displays music notes. Vibrant colors create a nostalgic vibe.

Press Play and Drift— It's Okay, We Got You (Headphones Recommended)

Nov 4, 20251 min read

A vampire with a towel on their head holds a glass of red liquid by a window with a building view, wearing a red robe and looking pensive.

A vampire with a towel on their head holds a glass of red liquid by a window with a building view, wearing a red robe and looking pensive.

Vampire Marketing: The Hunt, The Bite, And How Brands Make Us Bleed.

Oct 24, 20253 min read

A lone flutist plays in a misty street as colorful ribbons swirl above. People in formal attire watch, creating a somber yet mystical mood.

A lone flutist plays in a misty street as colorful ribbons swirl above. People in formal attire watch, creating a somber yet mystical mood.

The Sixth Sense of Brand Identity: Let’s Talk About Sonic Branding

Oct 8, 20253 min read

The TikTokification of Taste—Is Culture Moving at Scroll Speed?

The TikTokification of Taste—Is Culture Moving at Scroll Speed?

The TikTokification of Taste—Is Culture Moving at Scroll Speed?

Sep 30, 20253 min read

Magician in a top hat stomps on bread, juggling food in spotlight. Audience watches, curtained stage background, mischievous mood.

Magician in a top hat stomps on bread, juggling food in spotlight. Audience watches, curtained stage background, mischievous mood.

The Cheapest Campaign You’ll Ever Run— Why Positioning Matters.

Sep 22, 20253 min read

A bold, pop art–style illustration of a boxing match in a brightly lit stadium. In the blue corner, a mischievous angel with a halo, wings, streetwear hoodie, ripped jeans, and sneakers takes a punch to the face, showing signs of bruises but still fighting. In the red corner, a seductive devil with horns, a long pointed tail, and boxing gloves throws a powerful punch with a confident, playful smile. The scene is chaotic and energetic, with colorful spotlights, crisscrossing beams, and a roaring audience in the background.

A bold, pop art–style illustration of a boxing match in a brightly lit stadium. In the blue corner, a mischievous angel with a halo, wings, streetwear hoodie, ripped jeans, and sneakers takes a punch to the face, showing signs of bruises but still fighting. In the red corner, a seductive devil with horns, a long pointed tail, and boxing gloves throws a powerful punch with a confident, playful smile. The scene is chaotic and energetic, with colorful spotlights, crisscrossing beams, and a roaring audience in the background.

Please Skip This Ad — Does Trust and Honesty Beat Technique?

Sep 9, 20253 min read

Corporate Astrology: Moons and Risings Are the New Headline Copy

Corporate Astrology: Moons and Risings Are the New Headline Copy

Corporate Astrology: Moons and Risings Are the New Headline Copy

Sep 2, 20252 min read

Soft Regret, Citrus Notes, and the Rise of Feeling-Based Copy

Soft Regret, Citrus Notes, and the Rise of Feeling-Based Copy

Soft Regret, Citrus Notes, and the Rise of Feeling-Based Copy

Aug 20, 20252 min read

When Brands Gaslight You Into Thinking They’ve Always Looked This Good. Refresh vs. Rebrand.

When Brands Gaslight You Into Thinking They’ve Always Looked This Good. Refresh vs. Rebrand.

When Brands Gaslight You Into Thinking They’ve Always Looked This Good. Refresh vs. Rebrand.

Aug 13, 20253 min read

Angry purple crayon with pixelated fist surrounded by colorful, smiling sun, and vibrant crayons on a playful, doodled background.

Angry purple crayon with pixelated fist surrounded by colorful, smiling sun, and vibrant crayons on a playful, doodled background.

AI, Crayons, and the Illusion of Skill. The Rise of Creative Directors Everywhere.

Jul 15, 20253 min read

Animated letters G, R, A, P, and an oval run through a cityscape, causing buildings to crumble. Bright colors, action-packed, lively mood.

Animated letters G, R, A, P, and an oval run through a cityscape, causing buildings to crumble. Bright colors, action-packed, lively mood.

"It’s Just Words.” (Is it?) — The Dangerous Power of Copy

Jul 9, 20252 min read

The Packaging Shelf Is the New Feed: Why Brands Are Designing Boxes for the Algorithm

The Packaging Shelf Is the New Feed: Why Brands Are Designing Boxes for the Algorithm

The Packaging Shelf Is the New Feed: Why Brands Are Designing Boxes for the Algorithm

Jul 2, 20253 min read

Unlock Me If You Can: The Rise of IRL Brand Treasure Hunts

Jun 18, 20253 min read

Person in suit covers head with a blue cube, leaning back on a chair with feet on desk. Background and cube both blue, mood is contemplative.

Person in suit covers head with a blue cube, leaning back on a chair with feet on desk. Background and cube both blue, mood is contemplative.

Sorry, I Can't—It's not you, it's me.

Jun 13, 20252 min read

What If Brands Had Dreams?

Jun 3, 20253 min read

Main Character Marketing: The Rise of the Rom-Com Brand.

May 21, 20253 min read

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