Vampire Marketing: The Hunt, The Bite, And How Brands Make Us Bleed.

A Trend Desk on the hunt, the bite, the turning, and some garlic. And a sunrise, of course.

I woke up tired today.

It’s Friday — my favorite kind of Friday, the one that sits right before Halloween. The air feels colder, the colors look better, the movies get spookier, and you can feel the collective permission to over-consume in the distance.

So yes, tired and happy. Here we are. The perfect Friday to talk about marketing. And yes, I’m obligated to bring some kind of insight to the table — it’s in the job description. But this week, it feels especially fitting to talk about something huntingly beautiful.

Should we play with a vampire?

It’s the presence. The calm. The wisdom.

Vampires don’t chase you; they watch from the edge of the room, eyes steady, waiting for you to make the first move. They study your habits, your weaknesses, your late-night scrolls. They analyze every move before they ever make their own.

They never rush. They don’t need to.

You walk toward them thinking it’s your idea. You always do.

They watch, amused. It’s sweet you call it freedom.

Hmm, the illusion of choice.

The Hunt

Vampires shape the air around you, tilt the lighting just right, set the stage, and shift your mood without ever speaking. You think you’re buying, but you’re being fed. Somehow, you are moving closer. To take a look? To take a sniff?

It doesn’t sell. It seduces. It doesn’t scream. It whispers.

It doesn’t want attention. It wants access. Your access.

And that’s where and when we play.

The Bite

Now that’s the moment — when the vampire hits the prey. You don’t feel the teeth, just the rush. You’re wondering what struck you. You start seeing the brand everywhere, hearing its tone in your head, catching its colors out of the corner of your eye. You feel that little spark — a mix of curiosity and surrender.

Like you’ve been chosen. You feel seen. You are seen.

The Turning

When awareness turns into identity. You start echoing the tone, quoting the captions, wearing the vibe. It’s not loyalty; it’s osmosis. The brand stops being something you notice and starts being something you reference. Something you recommend.

She’s becoming you — or maybe you’re becoming her. Either way, she looks good on you.

The Garlic

Every spell needs a counterspell. Ours is awareness — not the KPI kind, the human kind. The one that asks why before how many am i buying. It’s what keeps the work alive.

Garlic isn’t rejection; it’s restraint. It’s knowing when not to post, when not to trend, when to leave a little mystery on the table. It’s remembering that power isn’t in being everywhere — it’s in being missed.

The Sunrise

Eventually the lights come back on. The spell breaks, the scroll ends, and everyone pretends it was just another campaign. But the truth is, the good ones linger. The feeling stays. You carry it without realizing — a line, a color, a sound.

The aftermath, not the hangover.

The truth is, we’re all in on it. The chase, the thrill, the bite — it’s what keeps the industry moving. We feed off curiosity, dress it up as strategy, and call it storytelling. Maybe that’s fine. Maybe that’s the point. Marketing was never meant to save souls; it was meant to stir them.

What to do with this? I do not know, maybe drop the phone. Look around. Analyze human behavior. Profile a little. Give someone a creative —and safe—scare.

And if you don´t know how, give us a call, we're always down for some fun.

Thank you for spending time at the Trend Desk