The drink that makes sense in a world that doesn’t.
Scope:
Brand Strategy and Marketing
Brand Copywriting
Content Creation
Art Direction
Photography
Social Media Strategy
Community Management
Website Design
Website Programming
Credits:
Paola Azcarraga
Ivanka Urrea
Danique Urrea
Diego Ramos
Cavanegra Natural Wine Club
Natural wine is booming, but the industry still carries an air of exclusivity—technical jargon, rigid traditions, and an unshakable seriousness that keeps many people at arm’s length. Cavanegra Natural Wine Club saw an opportunity to break that mold. A monthly subscription delivering two or three bottles of natural wine straight to your door.
Cavanegra needed a brand that felt fresh, inviting, and unpretentious. No gatekeeping, no snobbery—just good wine, great design, and a chance to learn along the way. From brand strategy to a digital presence, we built Cavanegra Natural Wine Club from the ground up. The goal? Make wine approachable, vibrant, and undeniably fun. We leaned into bold design, pop colors, and typography that is loud, because wine shouldn’t feel like homework. Every bottle comes with a tech sheet, offering easy-to-digest insights on the grape, region, and producer. Learning about wine? Optional. Enjoying it? Non-negotiable.
Instagram was our playground for shifting the perception of wine from exclusive to everyday. Instead of staged tastings and sommelier jargon, we built a culture-first content strategy. Think: iconic movie moments featuring characters drinking wine, A-listers casually sipping their favorite reds, and relatable moments that make wine feel like part of life—not a lesson to be learned. The goal? Reinforce that wine is for everyone, no matter the occasion, mood, or company.
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We designed a digital strategy that speaks the language of culture. By tapping into film, celebrity moments, and pop references, we made wine feel as natural in your hand as it does on your screen.
