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The drink that makes sense in a world that doesn’t.

Scope:

Brand Strategy + Development

Creative Copywriting 

Digital Marketing + Social Media 

​Production

Content Creation

Art Direction 

Website Design 

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Credits:

Paola Azcarraga Galas 

Ivanka Urrea 

Tess Robledo 

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Branding by:

Fernanda Azcarraga

Clara Dritë

Clara Dritë is a candle brand rooted in subtlety. No excess, no noise—just the quiet confidence of scent, form, and mood. Our task was to translate that philosophy into a full brand universe, one where the product speaks through silence and space.

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We embraced a “less is more” direction across every touchpoint. From art direction to photography, everything was guided by restraint. Earth-toned backdrops, soft shadows, and minimal compositions allowed the product—and its purpose—to take center stage. We let texture, light, and scent-driven storytelling do the talking.

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Strategy, digital marketing, and storytelling for Clara Dritë — a fragrance brand that transforms spaces through scent, light
Strategy, digital marketing, and storytelling for Clara Dritë — a fragrance brand that transforms spaces through scent, light
Strategy, digital marketing, and storytelling for Clara Dritë — a fragrance brand that transforms spaces through scent, light

No distractions. Just clarity. Just presence.

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Strategy, digital marketing, and storytelling for Clara Dritë — a fragrance brand that transforms spaces through scent, light
Strategy, digital marketing, and storytelling for Clara Dritë — a fragrance brand that transforms spaces through scent, light
Strategy, digital marketing, and storytelling for Clara Dritë — a fragrance brand that transforms spaces through scent, light
Strategy, digital marketing, and storytelling for Clara Dritë — a fragrance brand that transforms spaces through scent, light

We built a slow-burn strategy—quietly intentional, rooted in clarity, and designed to let the product create the connection. Instead of pushing messages, we crafted a digital rhythm where every post, word, and image felt like an extension of the candle itself: warm, minimal, and lasting.

 

The focus was on storytelling through scent—positioning Clara Dritë not just as a product, but as a ritual. From launch messaging to ongoing content, we leaned into emotional utility: calm, space, presence. A brand that doesn’t shout, but stays with you.

Our strategy was built on evocation, not explanation. We created a sensory-driven content system designed to translate scent into experience. Through high-quality ambient videos—close-ups of wind in leaves, fire crackling, morning light over wet stone—we crafted a visual and sonic world that mirrors each fragrance’s emotional tone.

 

Every piece of content became a mood board you could feel. The sound design was as intentional as the imagery: soft, immersive, and atmospheric. Instead of describing the scent, we let the viewer sense it—turning scrolls into moments of pause, and curiosity into connection.

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