
The drink that makes sense in a world that doesn’t.
Scope:
Brand Strategy + Development
Creative Copywriting
Digital Marketing + Social Media
Production
Content Creation
Art Direction
Website Design
Credits:
Paola Azcarraga Galas
Ivanka Urrea
Tess Robledo
Branding by:
Fernanda Azcarraga
Clara Dritë
Clara Dritë is a candle brand rooted in subtlety. No excess, no noise—just the quiet confidence of scent, form, and mood. Our task was to translate that philosophy into a full brand universe, one where the product speaks through silence and space.
We embraced a “less is more” direction across every touchpoint. From art direction to photography, everything was guided by restraint. Earth-toned backdrops, soft shadows, and minimal compositions allowed the product—and its purpose—to take center stage. We let texture, light, and scent-driven storytelling do the talking.






No distractions. Just clarity. Just presence.









We built a slow-burn strategy—quietly intentional, rooted in clarity, and designed to let the product create the connection. Instead of pushing messages, we crafted a digital rhythm where every post, word, and image felt like an extension of the candle itself: warm, minimal, and lasting.
The focus was on storytelling through scent—positioning Clara Dritë not just as a product, but as a ritual. From launch messaging to ongoing content, we leaned into emotional utility: calm, space, presence. A brand that doesn’t shout, but stays with you.
Our strategy was built on evocation, not explanation. We created a sensory-driven content system designed to translate scent into experience. Through high-quality ambient videos—close-ups of wind in leaves, fire crackling, morning light over wet stone—we crafted a visual and sonic world that mirrors each fragrance’s emotional tone.
Every piece of content became a mood board you could feel. The sound design was as intentional as the imagery: soft, immersive, and atmospheric. Instead of describing the scent, we let the viewer sense it—turning scrolls into moments of pause, and curiosity into connection.

