The drink that makes sense in a world that doesn’t.
The drink that makes sense
in a world that doesn’t.
Dripping Honey Mead is mead reimagined. Crafted from Azahar flower honey sourced from the lush regions of Oaxaca México, it’s a dry, refreshing take on one of the world’s oldest drinks.
But this isn’t about tradition—it’s about breaking free from it.
Tap Photo
We started with honey—real, raw, in motion. Its natural flow shaped a logo without rules, tracing movement and stretching it into something surreal. The soft purple hue? A reflection of that same feeling—free, effortless, dreamlike.
The brand identity stays clean but playful, leaving space for bold, unexpected design choices. By embracing a fresh, dreamlike narrative, Dripping Honey Mead becomes more than a drink—it’s an experience. Contemporary, fun, and impossible to forget.
This wasn’t about branding a product. It was about creating a world where it belongs.
Not old, not sweet—just otherworldly.
Its not the mead, its the dream.
Scope:
Naming
Brand Strategy + Marketing
Branding + Visual Identity
Copywriting
Content Creation
Art Direction
Production
Photography
Website Design +Development
3D Animation
Credits:
Ivanka Urrea
Teresa Robledo
Paola Azcarraga
Fernando Galindo
Alexia Guzman
Dripping Honey Mead
Mead has long been seen as a drink stuck in the past—heavy, overly sweet, and serious. Dripping Honey Mead set out to disrupt this perception, offering a dry, sparkling, and still version that felt anything but conventional. The challenge was to strip away mead’s old-world associations and reintroduce it as a bold, modern experience that surprises and excites. The goal: to make a centuries-old drink feel brand new.
We approached the project with one idea: make mead surreal. The campaign invited people into a dreamlike world where nothing quite makes sense—what about a pony and unexpected pairings?
The visual identity was clean yet playful, leaving room for bold design choices that broke from the expected. By leaning into this fresh, dreamlike narrative, we transformed Dripping Honey Mead into a beverage that feels contemporary, fun, and entirely unforgettable.
Dripping Honey isn’t just a brand—it’s a feeling. Free, unbound, a little surreal. Our campaign leaned into that, crafting a world where nothing stays still, and everything flows. Soft purple hues, fluid shapes, and dreamlike visuals blurred the lines between reality and imagination. No rules, just movement. Just feeling. A campaign that didn’t sell a product—it invited you into the dream.
