The drink that makes sense in a world that doesn’t.
Scope:
Visual Identity Design
Digital Asset Design
Credits:
Arielle Egozi
Bee Gilmore
Ivanka Urrea
Future of Sex
Future of Sex is a brand built on tension — the collision of intimacy and technology, the push and pull between body and machine. It needed an identity that could live in that space: provocative yet structured, fluid yet precise. Our role was to translate that duality into a visual language that feels as human as it does futuristic.
We didn’t start with shapes or colors. We started with code. Each letter of Future of Sex was stripped down into binary — ones and zeroes, presence and absence. By filling the zeros and leaving the ones blank, we created a grid system that revealed unexpected patterns. From those patterns, the iconography was born.
This wasn’t just a design exercise. It was a way of encoding the brand itself: the feminine expressed through textures, rhythm, and movement; the masculine through pixels, structure, and logic. Human warmth intertwined with technological precision.
But the brand couldn’t just sit still. To push the identity further, we animated the background — giving the patterns movement, almost like breathing skin made of code. Using AI-driven textures, the iconography transformed into living surfaces that shift, ripple, and respond.