The drink that makes sense in a world that doesn’t.
Scope:
Production
Photography
Content Creation
Art Direction
Motion Graphics
Credits:
Ivanka Urrea
Teresa Robledo
Fernando Galindo
Branding by:
Maria Vargas
Haru Haru
HARU HARU is a contemporary makgeolli brand—bold in taste, minimal in design. Our task was to translate that presence into visuals. The identity was already set; our job was to build a world around the bottle.
We led the creative direction for the shoot, focusing on composition, color, and texture to highlight the product’s natural tones and refined packaging. The gradient backdrop echoed the label’s warmth while giving depth and contrast to the creamy liquid. Structured symmetry and clean lines kept the spotlight where it belonged—on the product.
A set of crisp, editorial-style visuals that gave HARU HARU’s bottle the attention it deserves. No fuss, no filler—just product-forward content with strong visual impact.
We designed a dual visual strategy: clean, structured studio photography to highlight the bottle’s form and label, paired with candid lifestyle moments that brought the product into real-life settings.
The goal was to balance control and spontaneity—celebrating both the beautiful aesthetic of the brand and the natural ease of how it’s enjoyed. Every frame was guided by light, texture, and a clear respect for the product.
