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Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin

The drink that makes sense in a world that doesn’t.

Scope:

Branding and Visual Identity

Packaging Design

Content Creation 

Art Direction 

Photography

Website Design 

Website Programming

​

Credits:

Ivanka Urrea 

Teresa Robledo 

Paola Azcarraga

Susan Corrales

Diego Ramos

Fernando Galindo

Hoseu (hueso)

HOSEU isn’t just about fashion. It’s about the quiet power of minimalism, the depth in simplicity, and the artistry in every seam. When they came to us, they weren’t looking for a brand; they were building a philosophy—one that rejects trends in favor of timelessness, prioritizes form over function, and creates garments that move beyond gender, beyond convention.

 

Our role? To translate that philosophy into a brand that speaks without saying too much.

We stripped fashion down to its core: intention. The visual identity reflects HOSEU’s minimalist philosophy—elegant yet unassuming, simple yet rich in depth. A monochrome palette, clean typography, and restrained branding allow the garments to take center stage.

We made simple look effortless—colors that breathe, space that feels open, design that feels light.

Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Screenshot 2025-02-20 at 3.54.02 PM.png
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin

 We created an online experience that mirrors the brand’s aesthetic—intuitive, immersive, and free of excess. The site is more than a store; it’s a gallery. A space where every collection is presented like an exhibition, with the narrative unfolding as you explore.

Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
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Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin

We designed a website that feels like the brand itself—weightless, fluid, and quietly powerful.

Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu ��— a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
Brand identity, art direction, and campaign development for Hoseu — a contemporary Mexican fashion brand defined by clean lin
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