The drink that makes sense in a world that doesn’t.
Scope:
Production
Photography
Content Creation
Art Direction
Social Media
Credits:
Ivanka Urrea
Teresa Robledo
Fernando Galindo
Branding by:
XXX
Tacos Guiris
Guïris had the concept: a taco stand that didn’t take itself too seriously — playful, colorful, and made for the kind of people who chase sunsets and don’t mind a little sand in their beer. But it needed a visual identity and content strategy that could turn that idea into something real, scrollable, and unforgettable. The challenge? Capture the spirit of a place and a personality — without falling into cliché.
We built a visual language that felt sun-drenched, a little ironic, and always fresh. From taco baskets to cold beers and cheeky copy, every detail was designed to feel like a warm day that never ends. The tone of voice? Breezy and self-aware — like the kind of tourist who actually gets it.
The visual world of Guïris was built around contrast — soft light and bold colors, vintage textures with modern framing. We leaned into natural sunlight, saturated tones, and playful compositions that felt spontaneous but intentional. Every shot was designed to feel like a postcard from a summer you don’t want to end. The goal? Make the tacos look craveable, the space feel alive, and the brand unmistakably Guïris — even without the logo.
We wanted to create more than just good food shots — we wanted to build a world. One that felt lived-in, a little absurd, and undeniably coastal. The “Guïris tanline” became one of our hero images — bold, funny, and instantly shareable. It captures the spirit of the brand in one frame: unapologetically touristy, tongue-in-cheek, and sun-soaked.
We leaned into everyday materials — green plastic stools, paper-lined plates, tiled walls — and treated them like design elements. This mix of low-fi textures and sharp photography creates a look that’s both editorial and accessible. Nothing about it is over-styled, but every frame is intentional. It’s street food with a sense of humor — and a killer eye.