Tower Bar was envisioned as more than just a bar—it was to become a destination that captured the essence of Tijuana’s golden aviation days while offering a modern, elevated experience. The challenge was to design a brand identity that honored this rich history without feeling outdated, blending nostalgia with contemporary appeal. Every detail, from the ambiance to the messaging, needed to evoke sophistication and charm while resonating with a diverse, discerning audience.

We began by immersing ourselves in the story of Tijuana’s aviation era, uncovering the unique elements that shaped the city during that time. Collaborating closely with the Tower Bar team, we crafted a brand narrative that bridged the past and present, translating this vision into a cohesive identity. This included developing a visual language inspired by vintage aeronautical details, curating an elegant yet approachable tone of voice, and designing touchpoints that would elevate every aspect of the guest experience. From branding to launch strategy, our work ensured Tower Bar’s brand would feel as timeless as its inspiration.