The drink that makes sense in a world that doesn’t.
Scope:
Visual Identity
Naming
Art Direction
Credits:
Ivanka Urrea
Paola Azcarraga Galas
Salenne
Wellness today is louder than it’s ever been — more visible, more explained, more eager to prove its value. SALENNE was conceived as a response to that noise.
The challenge was to build a wellness brand rooted in discretion, authority, and restraint — not designed to persuade or perform, but to exist with certainty. Our scope focused on defining a brand world where wellness feels assured rather than advertised, prioritizing clarity, depth, and composure.
The brand world was shaped to feel composed and intentional, where every element has a reason to exist. Within this system, the logo was designed to feel calm and certain. Its narrow, classic structure allows it to sit quietly across applications, supporting the brand without drawing attention to itself.
Rather than acting as a statement, the logo signals control, consistency, and permanence — reinforcing a sense of confidence that doesn’t need to be announced.
We wanted nature to be present, but not in an obvious way. Flowers felt too decorative, too familiar. Instead, we looked to the ocean — its mineral quality, its quiet power, its feminine depth — as a more subtle reference.
The imagery draws from shells and oceanic forms, balancing softness with structure, emotion with precision. This duality reflects the brand itself: serene yet clinical, intuitive yet controlled.
Inspired by the idea of the oceanic feeling — a sense of continuity, calm, and connection — the visuals suggest care that feels expansive, grounding, and quietly transformative.
Stationery was designed as a tool of credibility. We focused on proportion, spacing, and paper presence rather than graphic gestures, allowing the brand to feel established and confident in its simplest form. Layouts are restrained and consistent, with clear hierarchy and minimal variation.
Nothing is added to decorate or soften. Each piece reinforces the idea that care, precision, and intention extend beyond the space itself and into every interaction.
